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124; Powerful B2B Marketing Automation von Salesforcems":[{"icon":{"src":"wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/08/call.svg"},"headline":"Talktoanexpert.","description":"Tellusabitmoresotherightpersoncanreachoutfaster.","link":{"typeOptions":{"kind":"standard"},"variant":"text","label":"Requestacall","url":"/form/contact/marketingcloud_contactme/?d=pb","target":"_blank","ariaLabel":""},"kind":"card_contactus","id":"19_hhx"},{"icon":{"src":"wp.salesforce.com/en-us/wp-content/uploads/sites/4/2024/08/email.svg"},"headline":"Stayuptodate.","description":"Getthelatestresearch,industryinsights,andproductnewsdeliveredstraighttoyourinbox.","link":{"label":"Signupfornewsletter","variant":"text","url":"/form/other/role-based-newsletter/?marketing=true&d=pb","target":"_blank","ariaLabel":""},"kind":"card_contactus","id":"24_g6f"}],"path":"/marketing/b2b-automation","urlLoc":"us","curHref":"/marketing/b2b-automation/?bc=HA","cdnEnvT":"stable","peAttrs":{"livechat":{"enabled":true},"content_type":"pe"},"wpTemplate":"open-template","curLocale":"en-us"},{"id":"14_mv1","name":"sf/faq","attributes":{"audience_segment":["customer","prospect"],"experiment_type":"content","headline":"MarketingCloudAccountEngementFAQ"},"tab_items":[{"label":"MarketingCloudAccountEngementFAQ","kind":"card_faq-category","id":"34_1awg","content":[{"kind":"accordion_group","id":"80_68x","accordions":[{"headline":"WhatisMarketingCloudAccountEngement?","description":"MarketingCloudAccountEngementistheonlymarketingautomationplatformbuiltontheworld’s#1CRM.IthelpscompaniesgrowrevenueandscalebuyerengementbyunitingcustomerdataononeplatformandscalingaccountrelationshipswithAI.Whetheryou’relookingtoexecuteon-demandgenerationoraccount-basedmarketingstrategies,we'vegotyoucovered.\n","kind":"card_faq-qna","id":"29_cui"},{"headline":"WhatisB2Bmarketingautomationsoftware?","description":"B2Bmarketingautomationsoftwarehelpsautomateandstreamlinemarketingprocessesandmultifunctionalcampaignsacrosschannels.Itincludesfunctionalitiestomaneandnurtureleads,runtargetedcampaigns,alignwithsalestoclosedeals,andtracktheeffectivenessofmarketingefforts.\n","kind":"card_faq-qna","id":"32_ske"},{"headline":"WhatarethebenefitsofB2Bmarketingautomationplatforms?","description":"ThebenefitsofB2Bmarketingautomationplatformsare: \n\nScalingbuyerengementacrossaccounts\nAligningrevenueteams(marketing,sales,andservice)toclosedealsfaster\nGrowingpipelineandprovingmarketingimpact\n\n","kind":"card_faq-qna","id":"14_7l7"},{"headline":"HowcanB2Bmarketingautomationsoftwarehelpmybusiness?","description":"B2Bmarketingautomationsoftwarecanhelpyourbusinessinthefollowingways:\n\nGeneratingandnurturingleads\nDrivingmarketingandsalesalignment\nPrioritizingandconvertingqualifiedleads\nManingmarketingcampaigns\nExecutingonaccount-basedmarketingstrategies\nMaximizingmarketingROI\n\n","kind":"card_faq-qna","id":"14_14cz"},{"headline":"HowcanIchoosetherightB2Bmarketingautomationplatform?","description":"TherightB2Bmarketingautomationplatformwill:\n\nIntegratedirectlyintoyourCRM\nAlignrevenueteams(marketing,sales,andservice)\nExecuteonmultiplemarketingstrategies(e.g.,broad-basedemandgenerationandaccount-basedmarketing)\n\n","kind":"card_faq-qna","id":"05_3j1"},{"headline":"WhatisPardot?","description":"PardotwaspartofExactTarget,whichwasacquiredbySalesforcein2013,andisthelegacyproductnameforMarketingCloudAccountEngement.Theyarethesameproduct.\n","kind":"card_faq-qna","id":"71_64h"},{"headline":"IsSalesforceAccountEngementthesameasPardot?","description":"PardotisthelegacynameforSalesforceAccountEngementandisthesameproductasPardot.\n","kind":"card_faq-qna","id":"41_16wp"}]}]}],"path":"/marketing/b2b-automation","urlLoc":"us","curHref":"/marketing/b2b-automation/?bc=HA","cdnEnvT":"stable","peAttrs":{"livechat":{"enabled":true},"content_type":"pe"},"wpTemplate":"open-template","curLocale":"en-us"}],chassis:'v2',};window.sfdcBase=window.sfdcBase||{};window.sfdcBase.chat=window.sfdcBase.chat||{};window.sfdcBase.chat.invite=window.sfdcBase.chat.invite||{};SkiptocontentTheNinthEditionStateofMarketingReport:Insightsfromnearly5,000marketersworldwide.Learnmore.section[id="09_11ts"].headlinestrong{color:#0D9DDA!important;font-weight:inherit;}MarketingCloudAccountEngementB2BMarketingAutomationGeneratehigh-qualityleadsandgrowrevenuewithB2Bmarketingautomationsoftwarebuiltontheworld’s#1AICRM.MakesmarterdecisionswithunifiedcustomerdataandtrustedAIontheonlyplatformthatconnectsentirerevenueteams-sales,marketing,andservice.WatchdemoDriveefficientgrowthwithB2Bmarketingautomationontheworld’s#1AICRM.Increaseleadandaccountconversion,measuremarketingimpact,andseamlesslysharedatainrealtimeacrossrevenueteams.Deliverconnectedcustomerjourneysandengebuyersacrossaccounts.LeadGenerationCreatelandingpesandformsfastusinggenerativeAIanddr-and-dropbuilders.Segmentleadsatthepointofcapture,andsendthemonpersonalized,automated,cross-channeljourneys.UseAI-poweredleadscoringandgradingtoquicklynurturethoseleadsformarketingqualification.Learnmoreaboutleadgeneration.Cross-ChannelJourneysEngeprospectsacrosseverychannel.Connectthird-partywebinar,survey,andSMSappsdirectlytoyourmarketingprograms.Triggerwebinarandeventregistrations,surveysends,andSMSsendsinyourautomatedjourneys.Connectengementdata,likethird-partywebinar,survey,andSMSdata,foreasysegmentationandcampaignmaintenance.Account-BasedEngementDiscoverandengeyourbestaccounts.Targetandnurturekeyprospectswiththehelpofsalesandservice,byaligningononeplatform.LetEinsteinidentifytheaccountswiththehighestlikelihoodtopurchaseusingkeyaccountinsights.TrackpipelineprogressontargetaccountsusingtheAccount-BasedMarketingDashboard,anduseinsightstorefineyourmarketingandsalesefforts.AlignrevenueteamsonasinglesourceoftruthandclosedealsfasterwithAI.AIScoringTaketheguessworkoutofleadandaccountscoring.WithEinstein,youcanleverebehiortoscoreandidentifytheleadsmostlikelytoconvert,basedontheirinteractionswithyourmarketingefforts.Determineifleadsmatchyouridealprofilebasedonthosewhoconvertedinthepast.LetEinsteinanalyzekeyaccountdatatohelpyoufindtheaccountsmostlikelytobuy.EngementHistoryInsightsGaincomprehensiveinsightintoyourprospects.Connectandshareprospectandcustomerengementdatawithsalesandserviceteams.Analyzeprospects'interactionswithyourmarketing,andusethatinformationtoidentifychampionsonthebuyingcommittee.Understandhowleadsareengingwithyourmarketingonthecampaign,individual,andaccountlevelusingdynamicdashboardsReal-TimeSalesAlertsShareinsightsaroundaprospect'skeymarketinginteractionswithsalesandserviceteams.Alertsalesteamsthemomentahotleadfillsoutaform,orwhentheleadisreadytoconvert.Also,whenaprospectishighlyenged,letsalesandserviceknowwithautomated,triggeredalertsinSalesandServiceCloud,ordirectlyinSlack.ContentCreationIncreaseefficiencywithEinstein-generatedcopyforemailcontent,subjectlines,forms,andlandingpes.Reducetimespentcreatingcopyanddeliverpersonalizedexperiencesatscaleforyourleadsandaccounts.Withahuman-in-the-loopapproach,B2Bmarketershefullcontroloverbrandmessingandtone.Optimizemarketingperformanceandgrowcustomerrelationships.Full-FunnelMulti-touchAttributionGainfull-funnelmarketingandsalesinsightswithAI-poweredMulti-TouchAttribution.ChoosefrommultiplenativeattributionmodelslikeEinsteinAttributiontogaugetheimpactofchannels,events,andsalesteamactivitiesonyourpipeline.BoostcampaignefficacyandROIwithAI-driveninsights.Account-BasedMarketingDashboardGaininsightsintorevenueandpipelineforkeyaccounts.Then,usethosefindingstoseehowaccount-basedeffortsareinfluencingtargetedaccounts,andoptimizeonwhat'sworkingandwhat'snot.Sharewhatyoudiscoverwithsalestofurtherplanaccount-basedoutreach.Out-of-the-BoxAnalyticsUnderstandhowmarketingimpactspipelineandrevenuewithadirectconnectiontoSalesCloud.SeehowmarketingmessesinfluencetheprospectjourneywithA/Btestingandout-of-the-boxemailreporting.Then,applypredictiveanalyticstothoseinsightstomakemorestrategicdecisionsandidentifythecampaignfactorsthatwilldriveconversion.ExtendthepowerofMarketingCloudAccountEngementwiththeserelatedproducts.SalesCloudSetthefoundationforrevenuegrowthwithSalesforceautomationonthe#1CRM.LearnmoreDataCloudforMarketingActivateyourdata,scaleinsightswithAI,andunifyallyourdatainasinglecustomerprofile.LearnmoreMarketingCloudPersonalizationAutomatedynamicoffersforeachcustomerinrealtimeacrosseachmomentinthecustomerjourney.LearnmoreMarketingCloudIntelligenceOptimizemarketingperformanceandspendacrosseverycampaign,channel,andjourney.LearnmoreViewallproductsGetthemostoutofyourB2Bmarketingautomationsoftwarewiththousandsofpartnerappsandexperts.MarketingCloudAccountEngementPricingFindtherightMarketingCloudAccountEngementeditionforyourbusinessneeds.GrowthFuelgrowthwithmarketingautomation.$1,250*USD/monthupto10,000contactsbilledannuallyLeadNurturingandScoringEngementHistoryDashboardsCampaignReportingandInsightsContactusPlusDivedeeperwithmarketingautomationandanalytics.$2,750*USD/monthupto10,000contactsbilledannuallyCross-ChannelJourneysMultitouchandABMDashboardsB2BMarketingAnalyticsContactusAdvancedPowerinnovationwithadvancedmarketingautomationandanalytics.$4,400*USD/monthupto10,000contactsbilledannuallyDedicatedIPAddressAI-PoweredCapabilitiesBusinessUnitsandSandboxesContactusPremiumEnterprise-readyfeatureswithpredictiveanalyticsandsupport.$15,000*USD/monthupto75,000contactsbilledannuallyIncludesAllCapabilitiesPremierSuccessPlanIncreasedPerformanceandSLASupportContactus*Allpermonthproductsrequireanannualcontract.Thispeisprovidedforinformationalpurposesonlyandissubjecttochange.Contactasalesrepresentativefordetailedpricinginformation.ViewdetailedpricingSalesforcecontributedtoourABMstrategywithAI-drivenanalyticsandrichdatasourcesthathelpeduszeroinonhigh-valuebusinessprospects.Byidentifyingthemostrelevanttargetaccounts,wecouldfocusourmarketingeffortsonorganizationsthatwouldbenefithighlyfromourproducts.KelliMeadorSeniorManer,MarketingOperations,GrammarlyWatchepisodeStayuptodateonallthingsmarketing.Signupforourmonthlymarketingnewslettertogetthelatestresearch,industryinsights,andproductnewsdeliveredstraighttoyourinbox.SignupnowLearnnewskillswithfree,guidedlearningonTrailhead.Hitthegroundrunningwithmarketingtips,tricks,andbestpractices.AnalystReportLearnwhySalesforcehasbeenrecognizedforourabilitytoexecuteandcompletenessofvision.ReadthereportReportAIismarketers’#1priorityandchallenge.Seewhy.GetthereportGuideAttractprospects.Buildrelationships.Delivermetricsthatmatter.GettheGuideGuideLearnalltheessentialsofaccount-basedmarketinginthisinteractiveguide.StartthetourSeeallresourcesReadytotakethenextstep?Talktoanexpert.Tellusabitmoresotherightpersoncanreachoutfaster.RequestacallStayuptodate.Getthelatestresearch,industryinsights,andproductnewsdeliveredstraighttoyourinbox.SignupfornewsletterMarketingCloudAccountEngementFAQWhatisMarketingCloudAccountEngement?MarketingCloudAccountEngementistheonlymarketingautomationplatformbuiltontheworld’s#1CRM.IthelpscompaniesgrowrevenueandscalebuyerengementbyunitingcustomerdataononeplatformandscalingaccountrelationshipswithAI.Whetheryou’relookingtoexecuteon-demandgenerationoraccount-basedmarketingstrategies,we'vegotyoucovered.WhatisB2Bmarketingautomationsoftware?B2Bmarketingautomationsoftwarehelpsautomateandstreamlinemarketingprocessesandmultifunctionalcampaignsacrosschannels.Itincludesfunctionalitiestomaneandnurtureleads,runtargetedcampaigns,alignwithsalestoclosedeals,andtracktheeffectivenessofmarketingefforts.WhatarethebenefitsofB2Bmarketingautomationplatforms?ThebenefitsofB2Bmarketingautomationplatformsare: ScalingbuyerengementacrossaccountsAligningrevenueteams(marketing,sales,andservice)toclosedealsfasterGrowingpipelineandprovingmarketingimpactHowcanB2Bmarketingautomationsoftwarehelpmybusiness?B2Bmarketingautomationsoftwarecanhelpyourbusinessinthefollowingways:GeneratingandnurturingleadsDrivingmarketingandsalesalignmentPrioritizingandconvertingqualifiedleadsManingmarketingcampaignsExecutingonaccount-basedmarketingstrategiesMaximizingmarketingROIHowcanIchoosetherightB2Bmarketingautomationplatform?TherightB2Bmarketingautomationplatformwill:IntegratedirectlyintoyourCRMAlignrevenueteams(marketing,sales,andservice)Executeonmultiplemarketingstrategies(e.g.,broad-basedemandgenerationandaccount-basedmarketing)WhatisPardot?PardotwaspartofExactTarget,whichwasacquiredbySalesforcein2013,andisthelegacyproductnameforMarketingCloudAccountEngement.Theyarethesameproduct.IsSalesforceAccountEngementthesameasPardot?PardotisthelegacynameforSalesforceAccountEngementandisthesameproductasPardot.window.document.dispatchEvent(newCustomEvent('',{detail:{event:'custEv_peDataailable',templateName:'OpenTemplate',templateId:'open-template',taxonomy:JSON.parse('{"peTsManual":[{"tName":"Products:AccountEngement","tUuid":"42cffaf0-cc50-4a2e-bcc5-f98b361d3a1d","uuid":"db1727a8-2c68-11b2-80f8-000d3a4fec0d"},{"tName":"Topics:Analytics(Topics)|B2BMarketingAutomation|CustomerEngement|EmailMarketing|MarketingPlatform","tUuid":"8d6d3695-ffb8-498b-b623-96a648fef259|91a0c464-ad14-4e48-9bdb-acda55c90ef4|c4fe47d3-c78b-466f-bc96-4065d9e|7008ee6e-8ae9-443b-8236-5f3d783da89d|e-9c3f-4b73-a843-a21adb5d87ec","uuid":"db1727ae-2c68-11b2-80f8-000d3a4fec0d"},{"tName":"ContentIntent:Automation","tUuid":"1ec7811b-1135-4898-a35c-9dd9","uuid":"db1727ac-2c68-11b2-80f8-000d3a4fec0d"},{"tName":"ContentAudiences:Marketing(Department)","tUuid":"5cc3cbb0-e35a-434d-b2e5-08b1dbbd255f","uuid":"dba-2c68-11b2-80f8-000d3a4fec0d"}],"peTsAuto":[]}'),experiment:{'optimizelyExp':'','optimizelyVar':'',},},}));